How to choose a domain name for your website
Like any brand name, logo, or trademark, your domain name represents part of your business identity.
Customers will associate it with your particular product, service, company and so on, if you name it correctly. Remember that your domain name will probably be used for several purposes, including your web site and email address. It will be an integral part of your marketing campaign. The name should have some relevance to your business.
Your domain name is the key to your web site. Control of your domain name give you the ability to control all aspects of your on-line presence.
In the modern world of the Internet, where people automatically turn to the Web for information, it pays to have a domain name that reflects your site or business.
Give it Relevance
There should be a clear connection between your domain name and the type of products or services you offer. For example a piano teacher named Jane South Pty Ltd based in Blackburn would typically register janesouth.com.au. A different approach is to use keywords that describe the product or service. In this example, a better, more descriptive domain name based on relevant keywords could be blackburnpianoschool.com.au.
Make it Easy to remember
How can your website be easily remembered or recognised? Domain names that are easy to spell, short and catchy tend to be memorable. Imagine yourself telling a potential customer about your website. Is it easy to say and does it sound natural?
.com or...
While .com and com.au is the most popular in Australia, it is a wise move to register domain names in other extensions like .net, .net.au .org, .biz and .info. If you have an international market, you should also consider securing country-code domains (e.g. co.nz). A good domain name portfolio can prove to be a strategic win preventing competitors from covering the same space.
Your URL (web address eg www.meredithnursery.com.au ) should help brand you, so that it works with your other marketing efforts to create that verbal and mental image your customers will remember.
WannonSoft can assist in all aspects of Domain Names:
Selection
Registering
Transfering
Ongoing Management & Renewal to protect your internet branding and web presence.